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In summer 2008 Joe opened the doors to his new modern, elegant and intimate boutique salon high in the atrium of Burlington Arcade. As such, the salon is located above the ‘hustle’ and bustle of Mayfair and is close to the iconic Bond Street. Reminiscent of a Manhattan loft apartment, the salon is a cool, modern, elegant, intimate space with sweeping white walls, floor to ceiling windows and probably the only salon that has original art works by Damien Hirst & Tracey Emin on its walls.
Redefining Joe’s signature look of timeless elegance in a thoroughly modern way. The sleek and serene white space is a timeless blend of luxurious materials and crisp details with a nod to modernist design. The salon is open planned with a series of intimate work spaces. The striking beauty of the space is further enhanced by its large sky lights that bathe the salon in natural light. For the styling and colour stations cream leather chairs grace these areas with luxurious reclining versions at the wash basins, where you can relax in total comfort and style. Joe has introduced ‘Hair on the Go’ Vespa style service – one of our stylists rocks up to your door and pampers your locks. By offering blow drys, colours and cuts on the go.
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